Customer Centric. Data Driven.


We integrate thoughtful strategies and time-saving technologies that enable your long-term growth. Our recommendations are a combination of personal ethos, professional experience, and as many case studies and deep dive results that we can get our hands on. We’ve summited Performance Peak with organizations and businesses of all sizes to learn the most efficient, and most enjoyable, routes to the top. Whether you’re looking for a partner or a guide, our qualified team is by your side every step of the way.

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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Traffic to a website begins with a search query.
Increase in sales revenue (per sales person) using CRM.
Businesses today using social media.
Open rate needed to be considered a successful email campaign (w/ 4.5% CTR).
“Henry has a unique combination of skills – he is technical, creative, analytical and personable. He turns ideas into actions, and actions into results. He seamlessly plugged into our team and has been effectively managing a large and complex project.”

— Jameson Slattery
Executive Director, eCommerce & Marketing @ Colorescience




“You don’t have to be a genius or a visionary to be successful. You just need a framework and a dream.”
– Michael Dell

Integrate marketing & system automation to optimize results

The Green Peak Labs team has over 25 years of combined experience in management consulting, data analytics, online and offline marketing, website creation and user experience. We’ve successfully partnered with a range of companies, from leading international businesses to local startups, to create strategic growth plans and implement best practices that resulted in a healthy return on investment.

Our greatest joy comes from enabling people to work faster and smarter. We work closely with our clients to organize, analyze and strategically invest their limited resources of time, money and energy. Every move we make is grounded in return on investment and optimizing results. Using the Green Peak Labs toolkit, our clients have sharpened their focus, improved profitability and growth their customer-base both locally and across the country.

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“Henry developed our data infrastructure and grounded our marketing decisions in our engagement trends and best practices. We’re still using a lot of the tools and systems that he put in place years later!”

— Corey Zirlin
Chief Operation Officer @ Blue Sky Marketing Group



“Vision without action is daydream. Action without vision is nightmare.”
– Japanese Proverb

Distill goals, personas & campaigns to maximize success

We measure our value the same way you do: based on results and return on your investment. Whether you’re looking to drive awareness, engage prospects, convert sales, or inspire advocates, our team of experts will personalize your consumer’s path to improve site traffic, brand reach, qualified leads, funnel conversions and, most importantly, long-term revenue.

Our integrated growth campaigns utilized advanced analytics to automate conversations and track conversions across email, paid search, organic search, and social media. Thanks to advances in marketing technologies, our elite team can now implement solutions that traditionally needed entire departments or collections of agencies in a fraction of the time and cost. These solutions unlock deeper customer insights that drive important decisions at every step of the consumer lifecycle.

Once we have clearly defined what you want to achieve and how we’re going to get there, we roll up our sleeves and get to work maximizing your ROI.

“Green Peak Lab brings a multi-discipline, intelligent approach to its work. It offers clear, smart communication. Henry and his team creatively balance what you need with how your client needs to hear your message and brand. Green Peak Labs offers all-inclusive marketing services for any growing company.”

– Heather Lindsey
Partner @ CheckLight Home Services Inc.



Diligence and Dedication to the Depth of the Dream

When Henry & Darragh first met, they instantly clicked on a personal and professional level. Two proud San Diego natives, Henry & Darragh met up over burritos and, about a gallon of host sauce later, sketched out the vision for their rewarding partnership. Both outdoorsy, ambitious, and inspired by a new breed of personalized and accountable marketing, Henry & Darragh developed a methodology that systematically removes marketing guess work with automated, integrated campaigns. From the top all the way down, the entire Green Peak Labs team prides itself on our diligence, compassion, and results.



“If you think it’s expensive to hire a professional, wait until you hire an amateur.”
– Red Adair



“Trí na chéile a thógtar na cáisléain.”
“In our togetherness, Castles are built.”

– Irish Proverb

Henry Finkelstein brings more than 10 years of marketing and business development experience. He has worked at the top consulting firms and e-commerce companies, and specializes in data analytics, automation technologies, and project management. He has also completed two start-up incubators and worked with a wide array of small and medium sized business in both B2B and B2C industries. Henry also has a background in event production and the arts, which means he can effectively connect with everyone from the creative department to IT to the executive suite. Henry’s typical ROI for clients is 300% and he is excited to continue to enable more companies on their path to success.

Henry earned a Bachelor’s in Economics from Yale University and is exceptionally driven to exceed customer expectations through his thoughtful and implementation-focused approach.

Darragh has over 10 years of business development experience across multiple industries. From bootstrapped ventures, to VC funded businesses, he has gained a broad base of knowledge in areas of business development, public relations, brand development, and strategy. In 2007, Darragh decided to narrow his focus to online marketing. He completed his MBA in 2009 (emphasis in marketing & finance) from the University of San Diego and joined a local startup agency (awarded Fastest Growing Private Co. in San Diego in 2011). As Production Manager, he was responsible for generating marketing revenue by way of lead generation and distribution. Darragh has established himself as an expert in paid search, social media, content creation, website development and data analysis. He has managed marketing campaigns with many of the world’s largest brands from the verticals of auto, education, mortgage, insurance and healthcare.

“Henry is a delight to work with – highly intelligent and capable – a very clear thinker. He understands marketing and is very technically savvy – geeky even. He understands how to set up websites, work on SEO, and set up all kinds of social media and marketing platforms. He is also an excellent writer and editor and can quickly improve on almost anything you write.”

— Julia Burnier
Creator & Owner @ Sing n’ Speak Spanish

house on mountain


Listen & understand to improve.
Choose carefully, work hard and care deeply.

Although we enjoy geeking out about cost structures, funnel efficiencies, and automation technologies, our fire comes from enabling the people and the businesses that we want to support. We do not engage with every prospect and only instill our growth formula in companies and people that build communities around healthy, sustainable, and compassionate relationships.

In our own office, we are very careful to be aware of our impact. We are paperless, telecommute a majority of the time, and utilize solid state servers (lower electrical load) with geothermal cooling (even less load). We never outsource overseas and always pay a living wage to anyone we hire. Our ethos of mutual respect and empathy infuses every interaction and, because we are data nerds after all, yields meaningful returns on investment.


Green Peak Labs:

Sculpting User Experiences with Proven Methodologies.

We implement marketing and business technologies that give you the tools and knowledge needed to grow efficiently and sustainably.