Diligent Planning & Thoughtful Execution to Maximize Your ROI.
First, we start by studying the terrain to learn what peaks you want to climb. Then we craft a carefully strategized action plan and continuously measure our progress to make certain we’re efficiently achieving our goals. As we learn your business and your competitive landscape, we get faster and smarter about how to improve your key business metrics. Use our tools and expertise for a gondola ride towards the peak of your top performance.
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To best serve your objectives, we start by asking lots of questions and listening very intently. In addition to reviewing your existing technologies and automated workflows, we also review your competitors and, more globally, your industry as a whole. We then turn to understanding your people – your customers and your team. We review customer insights and create or augment consumer personas to develop deeper empathy and clearer communication for who you’re targeting. We perform bottom-up interviews to identify workflow limitations that could streamline operations. Before heading down any path, we always take the time to understand what peak you’d like to crest and how we’re going to get there.
“Henry is internet savy, assimilates complex information quickly, and explain in easy-to-understand terms. We found his services to be very valuable in helping us get our e-commerce site producing sales in a short period of time.”
We invest ourselves fully into our client’s success. When we are crafting our plan, we succinctly explain every consideration point, the data and intuition that guided our recommendation, and what implications that choice has on current and future strategies. Once the path has been set, we clearly and regularly communicate our progress and any challenges or successes that impact previously set expectations. Although distractions and other surprises can through you off your trail, a good map and an experienced partner are your fastest route to the view atop Performance Peak.
“Thanks to Henry and his team, our website looks and performs much better than ever before. We’re getting more qualified leads and more sales and, as a bonus, we get tons of compliments.”
To maximize your profits, we keep track of every unit of value and how that impacted your business. Depending on your package, we provide weekly, biweekly, or monthly project updates complete with performance scorecards that stitch together all relevant data sources. These scorecards provide a high level perspective as well as deep-dive insights as to the health and growth of key performance indicators. We obsessively measure our effort and our performance to continually deepen our knowledge-base and to eradicate waste in our initiatives. We’re always wearing our timers and our trackers so we can quantifiably show you our pace and our progress at any time.
“Henry continues to drive insights, results, and growth at my company. From developing a lead-generating website to nurturing relationships to data infrastructure and reporting, Henry’s impact has been substantial.”
Whether it’s your internal workflows or your consumer’s path, thoughtfully implementing practical solutions based on data-driven insights will inspire a virtuous cycle of understanding and enabling that will directly impact positive business outcomes. After we baseline our metrics of success in the previous phase, we document our core assumptions and operating hypotheses for important business drivers. Whatever we don’t know with statistical certainty we systematically test to better map each strategic lever to it’s corresponding impact. Your business topography is continually changing, so we study the charts and crunch the numbers to get you where you’re going as quickly and efficiently as possible.
Green Peak Labs:
Sculpting User Experiences with Proven Methodologies.
We implement marketing and business technologies that give you the tools and knowledge needed to grow efficiently and sustainably.